Key points
Numendo supported Jeff de Bruges in redesigning its Retail B2B tool, streamlining the daily management of orders and internal communications. This intervention significantly improved the user experience while ensuring continuous adaptation to new business challenges.
+600
stores (branches and franchisees) in France
100%
business adoption achieved through a collaborative UX approach
context
Jeff de Bruges, a major player in the chocolate industry, faced growing demand from its franchisees and internal teams to modernize its B2B tool. The goal was to simplify and streamline product ordering, management, and internal communication.
To meet these expectations and deliver an optimal user experience, Jeff de Bruges entrusted Numendo with the complete redesign of this strategic internal tool. The challenge also involved designing a scalable solution capable of adapting to future business needs.
To meet these expectations and deliver an optimal user experience, Jeff de Bruges entrusted Numendo with the complete redesign of this strategic internal tool. The challenge also involved designing a scalable solution capable of adapting to future business needs.
intervention
Numendo stepped in across several key areas to guarantee project success:
• Existing Tool Audit: Conducting an in-depth audit of the legacy platform to identify areas for improvement.
• Scoping Workshops: Facilitating discovery and scoping sessions (personas, elevator pitch, experience mapping).
• Collaborative Design: Leading co-creation workshops (Design Studio).
• Prototyping & UX: Creating wireframes to validate user journeys.
• UI Design: Designing precise, intuitive graphic mockups.
• Technical Support: Guiding and supporting the engineering team throughout development.
• Existing Tool Audit: Conducting an in-depth audit of the legacy platform to identify areas for improvement.
• Scoping Workshops: Facilitating discovery and scoping sessions (personas, elevator pitch, experience mapping).
• Collaborative Design: Leading co-creation workshops (Design Studio).
• Prototyping & UX: Creating wireframes to validate user journeys.
• UI Design: Designing precise, intuitive graphic mockups.
• Technical Support: Guiding and supporting the engineering team throughout development.
results
A clear, intuitive B2B tool tailored to Jeff de Bruges’ sales and retail teams was successfully delivered. Dedicated training enabled users to quickly master key new features, such as simplified purchase order generation.
Ongoing maintenance and regular feature enhancements ensure that Jeff de Bruges benefits today from a durable, scalable tool perfectly aligned with its operational needs.
Ongoing maintenance and regular feature enhancements ensure that Jeff de Bruges benefits today from a durable, scalable tool perfectly aligned with its operational needs.
