Heytens: Implementation of Quable PIM & DAM

Heytens, a window dressing expert since 1974, initiated a strategic transformation of its product and media data management. With an international presence, the brand needed a robust solution capable of managing a complex data model that directly feeds its digital configuration engine.

To address these challenges, Heytens chose Quable PIM & DAM to centralize and harmonize its product and media information, replacing its previous tool. Numendo, as integration partner, supported the brand during this key phase of its digital project.

With international development and a rich, customizable product catalogue, Heytens faced several challenges. The brand needed to recover and secure heterogeneous data from different systems, while managing a complex data model designed to feed an omnichannel configurator. It also needed a single tool to centralize all product and media information.

The project aimed to:
• Ensure complete and reliable data migration to guarantee consistency and easy access to product information for teams and partners.
• Set up smooth inbound and outbound flows for product and media data.
• Provide an international PIM/DAM adapted to digital needs and the product configurator.
• Replace the existing DAM with a more modern and high-performing solution, natively integrated with Heytens’ digital ecosystem.

Numendo stepped in to structure and manage this strategic phase, with a team experienced in PIM/DAM solution integration. The actions carried out included:
• Data migration from different systems to guarantee a reliable and harmonized foundation.
• Optimization of the data model to meet the specific needs of the digital configurator.
• Implementation of inbound and outbound flows, ensuring smooth and automated data circulation.
• Support for internal teams, helping them gain autonomy and efficiency in their daily use of Quable.

Thanks to this project, Heytens now has a single, high-performing PIM/DAM centralizing all its product and media data. The solution ensures full interoperability with the digital configurator and all of the brand’s digital systems. This architecture delivers significant operational time savings through automated, reliable, and consistent flows.

The Quable platform, configured and integrated by Numendo, also provides Heytens with a scalable solution perfectly suited to its international ambitions and ambitious data strategy. This project therefore marks a key step in modernizing the management of its product and media data, strengthening the performance and consistency of its digital ecosystem.