B2B
of B2B sales interactions will occur via digital by 2025
of B2B buyers prefer to purchase online after making their decision
in B2B e-commerce volume in France
B2B is undergoing a silent revolution. Long focused on traditional commercial relationships, it is now entering an era where the majority of interactions and transactions take place online.
Professional buyers, now digital natives, seek fluid journeys, real-time information, and a purchasing experience as simple as B2C. Faced with these shifts, B2B companies that do not invest in the digital experience risk losing their competitive advantage.
At Numendo, we help B2B players modernize their platforms, digitalize their sales processes, and offer their customers a fluid, personalized, and omnichannel purchasing experience, from first contact to loyalty.
PROJECTS
Our methodology
CHALLENGES
Align digital and physical to offer a fluid and emotional customer journey, in perfect harmony with your organization’s DNA.
Centralize your ultra-HD visuals, immersive videos, and brand stories for rich and perfect distribution across all channels.
Unify your tools and information systems through our API expertise, for a secure architecture and fluid data management.
Protect your data and that of your customers. Our secure architectures and testing procedures guarantee compliance with market standards.
ASSETS
Over 10 years of supporting luxury houses
Short iterations, quality requirements, fine-tuned priority management
PIM (Quable, Akeneo), DAM (Keepeek), premium e-commerce platforms
Choice of solutions according to your needs, not our partnerships
Do you want to optimize your complex purchasing journeys or catalog management? We build robust e-commerce and data platforms that simplify exchanges and accelerate your growth.
If anyone is hesitating to start a PIM project, don’t hesitate! It’s not always easy, but it’s a rewarding experience. I really enjoyed leading it and was well supported by Numendo throughout the implementation. Today, the autonomy it provides is a real asset.
Over the course of 14 months, Numendo delivered a state-of-the-art technological solution, providing technical recommendations that anticipated the future evolution of the platform. The inherent complexities of such a project were handled with great intelligence as the execution progressed. We would like to thank the entire team for their commitment and added value—especially Elliot, whose leadership, creativity, and technical rigor played a key role in this success.
Numendo met the design team’s UX/UI specifications down to the finest detail, delivering robust development that perfectly matches our clients’ high standards. Their support, from development through to onboarding our teams, empowers us to be fully autonomous today, relying on a solution that is both powerful and user-friendly.
Numendo demonstrated a deep understanding of our needs and was able to propose tailored solutions that significantly improved our extranet. Thanks to their expertise, we were able to provide our users with a better digital experience while optimizing our operational efficiency. We are extremely satisfied with this partnership and look forward to working together on future projects.
Working with Numendo allowed us to centralize and harmonize our product data with Quable across different departments, while ensuring seamless integration with Ibexa. Their expertise and commitment were key to the success of this project.
Before diving into PIM implementation, the audit conducted by Numendo was a key milestone. Their expertise allowed us to streamline our master data challenges and define a coherent, scalable IT architecture. It is reassuring to be supported by a partner who understands both our logistical constraints and our business ambitions.
The audit conducted by Numendo was a pivotal moment for our digital transformation. Fabrice combined sharp technical expertise with great emotional intelligence, allowing us to turn a technical assessment into a genuine strategic discussion within the executive committee. Thanks to this pragmatic support, we now have a clear vision of our target architecture and the key steps to structure our product data at a group-wide level.
We rigorously select trusted partners to ensure your project benefits from the best innovations. This strategy allows us to design robust architectures, capable of evolving with your ambitions and meeting the highest standards of the luxury sector.
The B2B buyer is first and foremost a consumer who now expects a fluid, fast, and autonomous experience. Omnichannel makes it possible to reconcile various touchpoints: e-commerce portals, field sales networks, and digital catalogs. The goal is to guarantee service continuity where pricing conditions and stock availability are synchronized in real-time across all channels.
Product data management is the engine room of B2B. We use PIM (Product Information Management) as the single source of truth to centralize thousands of technical references, variants, and customer-specific price grids. By connecting this PIM to your ERP via orchestrated flows, we ensure that every buyer sees the offer precisely intended for them.
A long sales cycle is often due to fragmented information. Our approach consists of creating “digital bridges” between the CRM, the ERP, and the sales platforms. This unified architecture allows sales representatives to have a 360° view of the customer and enables buyers to place orders autonomously 24/7, transforming technical complexity into a business acceleration lever.
Under the Realize pillar, we design advanced customer areas allowing buyers to manage their orders, download invoices, and track deliveries without contacting customer service. This gain in autonomy improves customer satisfaction while freeing up time for your sales teams, who can then focus on higher-value advisory missions.
As architects and flow integrators, we use middleware (ETL, ESB, APIM) to enable communication between your historical tools and modern solutions. This “Best-of-Breed” approach allows you to modernize your digital ecosystem in stages, securing every data flow to guarantee total stability for your critical operations.
Under our Optimize pillar, we leverage data to identify repurchase trends and prevent churn. Integrating AI notably allows for the automation of cross-sell recommendations and the refinement of inventory forecasts, making the organization more agile and proactive in the face of market shifts.
Service continuity is non-negotiable in B2B. We implement scalable Cloud infrastructures and continuous DevOps monitoring. This ensures optimal performance for your platforms, even during seasonal ordering peaks or new product range launches, preventing any interruption in commercial flows.
We recommend managing performance through four major axes: