1. Why is omnichannel the driver of loyalty in cosmetics?

The purchase of beauty products often begins with a search for reviews online or on social media and frequently ends with a sensory experience in-store. Omnichannel makes it possible to reconcile these worlds by offering perfect continuity: a customer can test a shade via a virtual try-on on mobile and find it instantly available for reservation at their nearest point of sale. This synergy between touchpoints builds trust and turns omnichannel into a lever for sustainable growth.

2. What is the strategic role of PIM and DAM for a cosmetics brand?

In cosmetics, the accuracy of information (composition, allergens, usage advice) and visual quality (textures, HD color rendering) are critical. The PIM (Product Information Management) becomes the single source of truth to guarantee regulatory data compliance across all channels. Meanwhile, the DAM (Digital Asset Management) ensures that campaign visuals and tutorial videos are distributed with perfect consistency, avoiding any break in the brand image.

3. How does Numendo facilitate the ultra-personalization of the customer experience?

The effectiveness of a unified architecture relies on the ability to orchestrate customer data (CRM) and transactional flows. By creating “digital bridges” between your systems, we enable the activation of personalized recommendations based on skin type or previous purchasing habits, whether via a mobile application or during an in-store visit with an advisor.

4. How to secure interoperability between your legacy IT system and "Beauty Tech" tools (AI, VTO)?

Cosmetics brands are increasingly integrating innovations such as Virtual Try-On (VTO) or AI-driven skin diagnostics. Our role as an architect is to connect these modern SaaS blocks to your digital ecosystem (E-commerce, ERP) via robust APIs. This “Best-of-breed” approach guarantees a fluid experience for the user without compromising the stability of your Information System.

5. How does Numendo support global launches and traffic peaks (drops, influencers)?

The beauty sector is punctuated by collection launches and influencer campaigns that can generate massive audience peaks. Under our Optimize pillar, we deploy scalable Cloud infrastructures and continuous DevOps monitoring. This technical rigor ensures that your platforms remain fast and available, even during a sudden influx of thousands of simultaneous orders.

6. How does Numendo's I.R.O. approach adapt to the challenges of "Clean Beauty"?

Transparency has become a major consumer requirement. From the Imagine phase, we frame your needs regarding traceability and data transparency. In the Realize phase, we build the necessary data flows to clearly display the origin and composition of your products across all media. Finally, Optimize ensures that this information evolves at the pace of new environmental regulations.

7. Why choose an API-First architecture to distribute your products on social media?

Social Commerce (Instagram, TikTok) is an essential sales channel for beauty. An API-First architecture allows you to synchronize your stocks and catalogs in real-time with these platforms. This enables your customers to purchase a product directly from a video or post, while guaranteeing that product information and availability are always accurate.

8. Which KPIs should be tracked to manage the digital performance of a cosmetics House?

We recommend tracking indicators that reflect omnichannel synergy: Omnichannel conversion rate: the impact of digital interactions on global sales (online and offline). Retail service performance: adoption of e-reservation or click-and-collect. Product data quality and freshness: reduction of content errors via the PIM. Loading speed (Core Web Vitals): the direct link between technical performance and conversion rate.

Cosmetics E-Commerce & Beauty Digital Strategy

Working on a financial rating platform was an exciting challenge due to the complexity of insurance business rules and high software reliability requirements. Our role was to provide an objective, external perspective on the codebase, co-create an improvement roadmap with the existing team, and develop key B2B integration features such as SSO and two-factor authentication.

More than a vendor, Numendo is a true partner. Their consultants combine technical excellence with soft skills, along with a rare ability to authentically challenge us to reach higher. A long-standing relationship of trust whose high standards perfectly reflect those of our luxury House.

Numendo’s involvement was key to launching our PLM project on the right foot. Their teams successfully adapted to our organizational constraints and found the right positioning with our business units, rapidly building a climate of trust. Thanks to their market expertise and high-quality workshop facilitation, we now have a precise functional scope and a flawlessly executed RFP. It is a very smooth and transparent collaboration that equips us with everything we need to approach the next phase of the project with complete confidence.

For a project so crucial to the European future of our group, I wasn’t looking for a vendor, but a partner. That is exactly what I found with Numendo right from the bidding phase. The teams showed great responsiveness and were able to listen to our constraints while daring to challenge us on the data model. Thanks to Nicolas’s technical expertise and senior posture, we met all our schedule commitments, with the necessary overlap to secure our e-commerce. It is a fluid, efficient collaboration, and an excellent first step before deploying our repository across the rest of the group.

“Numendo is a highly professional team that implemented Zendesk for us. We received training that was recorded for on-demand viewing, and we truly appreciated their fast, efficient support. We highly recommend Numendo, a team with deep expertise in Zendesk.

The implementation of our new e-commerce site was an iterative and complex project. Lisa’s arrival through Numendo was a true operational relief for my teams. Beyond her obvious skills on our tools, it was above all her experience and professional posture that made the difference. In the luxury industry, our internal teams are extremely demanding; a senior and autonomous profile like hers immediately gains legitimacy, provides reassurance, and allows us to move forward without having to manage the hidden costs or guesswork of a more junior profile. The recruitment process with Numendo was highly responsive, very smooth administratively, and the human as well as technical matching proved to be perfect. It is without hesitation the collaboration that went best in recent years, and the organization I reach out to first for our expert needs.

If anyone is hesitating to start a PIM project, don’t hesitate! It’s not always easy, but it’s a rewarding experience. I really enjoyed leading it and was well supported by Numendo throughout the implementation. Today, the autonomy it provides is a real asset.

Over the course of 14 months, Numendo delivered a state-of-the-art technological solution, providing technical recommendations that anticipated the future evolution of the platform. The inherent complexities of such a project were handled with great intelligence as the execution progressed. We would like to thank the entire team for their commitment and added value—especially Elliot, whose leadership, creativity, and technical rigor played a key role in this success.

Numendo has been supporting us since 2023, driving several major projects together: migrating our e-commerce platform, integrating a PIM, and developing custom applications… We also manage our application and environment maintenance with their teams. Beyond the projects, what truly stands out is the quality of their support, their availability, and their professionalism, rooted in a genuine relationship of trust and strong technical expertise.

The implementation of the Centric PXM PIM with Numendo marks a turning point in our operational performance management. Beyond Fabrice’s high level of technical mastery, we particularly appreciated the quality of support based on a true partnership. In such a complex project, this synergy allowed us to move forward with serenity and total confidence. Thanks to this structuring work, we now have a reliable data foundation, essential for supporting our growth and offering our customers the digital experience they expect.

Numendo met the design team’s UX/UI specifications down to the finest detail, delivering robust development that perfectly matches our clients’ high standards. Their support, from development through to onboarding our teams, empowers us to be fully autonomous today, relying on a solution that is both powerful and user-friendly.

Numendo demonstrated a deep understanding of our needs and was able to propose tailored solutions that significantly improved our extranet. Thanks to their expertise, we were able to provide our users with a better digital experience while optimizing our operational efficiency. We are extremely satisfied with this partnership and look forward to working together on future projects.

This Shopify Plus migration project was a real success, both in terms of the quality of collaboration with Numendo and the results achieved. Today, our e-commerce platform is fully aligned with our brand identity and provides us with great autonomy to continue our growth.

Thank you, Numendo, and thank you, Fabrice Pierre. Really proud of what we accomplished at Volcom and Liberated Brands! With Alexandre Pouey and the arrival of Corentin Casset, and with Make and the support of the Numendo teams, we automated tasks such as data extraction, Shopify updates, and many more—the list goes on, even beyond Digital & E-commerce. The result: more time to focus on what really matters.

Working with Numendo allowed us to centralize and harmonize our product data with Quable across different departments, while ensuring seamless integration with Ibexa. Their expertise and commitment were key to the success of this project.

The implementation of Quable PIM & DAM with Numendo now allows us to manage our product data and media in a centralized, reliable, and scalable manner. This project is a key milestone in supporting our international development and the digitalization of our customer journey.

The Numendo teams are outstanding. Nicolas has an excellent mastery of the tool and provides very valuable technical advice. Fabrice, on his side, ensures excellent project management. They were able to adapt to our internal constraints and our limited availability, allowing us to deliver the project within the deadlines we had set. Their support has been invaluable.

Before diving into PIM implementation, the audit conducted by Numendo was a key milestone. Their expertise allowed us to streamline our master data challenges and define a coherent, scalable IT architecture. It is reassuring to be supported by a partner who understands both our logistical constraints and our business ambitions.

With Numendo, we found a partnership that checks every box: a genuine ability to understand our business challenges, attentive listening, and advice that is accessible to both our communication teams and our IT department. A true success, with the added satisfaction of relying on a French company that is close to its clients and success-oriented.

The audit conducted by Numendo was a pivotal moment for our digital transformation. Fabrice combined sharp technical expertise with great emotional intelligence, allowing us to turn a technical assessment into a genuine strategic discussion within the executive committee. Thanks to this pragmatic support, we now have a clear vision of our target architecture and the key steps to structure our product data at a group-wide level.

For companies looking to implement a PIM like we did, the key is to take the time to carefully build the data model. We were very well supported by Numendo, Quable’s integration partner, and the users are now becoming autonomous on the platform.