Key points
Numendo supported GONG Galaxy, a water sports e-commerce specialist, in integrating Quable PIM and migrating to Shopify Plus. This successful digital transformation enabled GONG Galaxy to optimize its product management, enhance its customer experience, and effectively support its rapid growth.
+40%
annual growth without compromising on stability
100%
of the product catalog unified, ensuring reliable information
introduction
PIM Quable + Shopify Plus: a winning duo for GONG Galaxy’s successful digital transformation
In a world where digital has become essential, even the most specialized companies must adapt to remain competitive. Today, we are sharing the inspiring story of a French company serving water sports enthusiasts, which successfully leveraged digital technologies to transform its business and boost its growth. Discover how GONG Galaxy used PIM/DAM solutions and migrated to Shopify Plus to optimize product data management and improve the customer experience.
GONG Galaxy is the e-commerce platform of the direct-to-consumer brand GONG, an innovative scale-up that designs, produces, and distributes an entire universe dedicated to Surf, SUP, Kite, Wing, and Foil. The company is now a market leader thanks to its commitment to developing innovative, high-performance products for its customers and community at unbeatable prices.
In a world where digital has become essential, even the most specialized companies must adapt to remain competitive. Today, we are sharing the inspiring story of a French company serving water sports enthusiasts, which successfully leveraged digital technologies to transform its business and boost its growth. Discover how GONG Galaxy used PIM/DAM solutions and migrated to Shopify Plus to optimize product data management and improve the customer experience.
GONG Galaxy is the e-commerce platform of the direct-to-consumer brand GONG, an innovative scale-up that designs, produces, and distributes an entire universe dedicated to Surf, SUP, Kite, Wing, and Foil. The company is now a market leader thanks to its commitment to developing innovative, high-performance products for its customers and community at unbeatable prices.
A digital transformation vision
It all began with Alexandre Macé, GONG’s Chief Transformation Officer, who identified the critical need to structure the company’s product data. The depth of the product catalogue and the complexity of the technical data to be displayed on the website led the company to equip itself with a robust system to manage product information effectively.
Created ten years ago by Patrice Guénolé, a shaper and former high-level windsurfing athlete, the company quickly gained recognition for its pioneering approach to SUP and the development of shapes that went against industry conventions. The post-lockdown business boom in 2020 propelled the company from a discreet very small business with 20 employees to an SME with more than 100 employees in under four years. In response to triple-digit growth rates, replatforming and a complete redesign of the user experience became necessary to absorb traffic and integrate e-commerce best practices. Since online sales represent around 90% of revenue, the existing WordPress/WooCommerce site offered limited prospects for performance and maintenance improvements, negatively affecting user experience and SEO.
Created ten years ago by Patrice Guénolé, a shaper and former high-level windsurfing athlete, the company quickly gained recognition for its pioneering approach to SUP and the development of shapes that went against industry conventions. The post-lockdown business boom in 2020 propelled the company from a discreet very small business with 20 employees to an SME with more than 100 employees in under four years. In response to triple-digit growth rates, replatforming and a complete redesign of the user experience became necessary to absorb traffic and integrate e-commerce best practices. Since online sales represent around 90% of revenue, the existing WordPress/WooCommerce site offered limited prospects for performance and maintenance improvements, negatively affecting user experience and SEO.
Numendo has been supporting us since 2023, driving several major projects together: migrating our e-commerce platform, integrating a PIM, and developing custom applications… We also manage our application and environment maintenance with their teams. Beyond the projects, what truly stands out is the quality of their support, their availability, and their professionalism, rooted in a genuine relationship of trust and strong technical expertise.
The project
From PIM to Shopify Plus migration
Quable, a Product Information Management solution (PIM/DAM) and trusted partner, asked us to integrate its solution for GONG’s teams. With the help of our product data team led by Fabrice, the PIM/DAM implementation project began on April 17, 2023. The objective: structure product data for better management and greater consistency across channels.
At the same time, our agile squad in Mulhouse was tasked with maintaining and evolving the WordPress/WooCommerce site, optimizing overall site performance and improving SEO while implementing changes to deliver an optimal user experience.
In a second phase, we recommended migrating to the Shopify Plus e-commerce solution, with the build starting in September 2023. This transition aimed to provide the company with a more powerful e-commerce platform that would be easier for internal technical, operational, and digital teams to manage.
Quable, a Product Information Management solution (PIM/DAM) and trusted partner, asked us to integrate its solution for GONG’s teams. With the help of our product data team led by Fabrice, the PIM/DAM implementation project began on April 17, 2023. The objective: structure product data for better management and greater consistency across channels.
At the same time, our agile squad in Mulhouse was tasked with maintaining and evolving the WordPress/WooCommerce site, optimizing overall site performance and improving SEO while implementing changes to deliver an optimal user experience.
In a second phase, we recommended migrating to the Shopify Plus e-commerce solution, with the build starting in September 2023. This transition aimed to provide the company with a more powerful e-commerce platform that would be easier for internal technical, operational, and digital teams to manage.
challenges
The main challenges included product data management, the need for a complete website redesign, and the integration of new technologies while minimizing disruption to day-to-day operations.
Thanks to the implementation of Quable PIM/DAM, product data was centralized and structured, enabling more efficient management and consistent information distribution across all sales channels. The migration to the innovative Shopify Plus solution provided a modernized user interface, a simplified ordering process, and a strong new brand identity.
GONG’s digital transformation delivered results. The company not only improved its operational efficiency but also strengthened its brand image thanks to a modern, high-performing website highlighting its values and DNA: “It is through creativity, innovation, and boldness that we make our dreams possible.”
With clearly structured product data and suitable tools, the company is now ready to continue its growth.
Thanks to the implementation of Quable PIM/DAM, product data was centralized and structured, enabling more efficient management and consistent information distribution across all sales channels. The migration to the innovative Shopify Plus solution provided a modernized user interface, a simplified ordering process, and a strong new brand identity.
GONG’s digital transformation delivered results. The company not only improved its operational efficiency but also strengthened its brand image thanks to a modern, high-performing website highlighting its values and DNA: “It is through creativity, innovation, and boldness that we make our dreams possible.”
With clearly structured product data and suitable tools, the company is now ready to continue its growth.
This digital transformation case demonstrates the importance of adopting the right technologies to support growth and innovation. Thanks to the implementation of PIM/DAM and the migration to Shopify Plus, GONG successfully addressed the challenges of its sector and secured a promising future. If you are a company looking to improve product data or the performance of your e-commerce site, contact our teams now!
