Key points
Emosia unified its product data management between France and the United States through the implementation of Retail Akeneo PIM. This harmonization helped structure a common model across its brands, optimize GS1 data flows, and improve information quality, while boosting e-commerce efficiency on Shopify Plus.
2
project team (Project Manager & Consultant) deployed over 7 months
70 pays
Akeneo PIM deployed to harmonize 7 brands (including Maison Berger Paris)
Introduction
Wholesale and digitalization: Emosia Group automates its distributor matrices with Akeneo PIM and Numendo
Winners of the “Leadership Award 2025” presented by Akeneo in early 2025, Numendo and Emosia Group (Maison Berger Paris, My Jolie Candle, Ambiances Devineau) are continuing their strategic collaboration. With the deployment of Lot 2 in 2026, Emosia Group is taking a major step forward: integrating new brands with heterogeneous information systems and centralizing regulatory data to meet European Union requirements.
Winners of the “Leadership Award 2025” presented by Akeneo in early 2025, Numendo and Emosia Group (Maison Berger Paris, My Jolie Candle, Ambiances Devineau) are continuing their strategic collaboration. With the deployment of Lot 2 in 2026, Emosia Group is taking a major step forward: integrating new brands with heterogeneous information systems and centralizing regulatory data to meet European Union requirements.
Context
Growth and technological complexity
Emosia Group, a leading player in home fragrance present in more than 70 countries, began its digital transformation two years ago with the implementation of Akeneo PIM for its iconic brands: Maison Berger and My Jolie Candle.
In 2025, the project reached a new milestone. The challenge was to integrate the Ambiances Devineau brand into the PIM. The particularity: while Maison Berger and MJC operate on the Divalto ERP, Ambiances Devineau uses the AX ERP.
“We knew we could not handle everything at once. So we sequenced the project: first mastering the tool on our first ERP, then launching the project for the Ambiances Devineau brand” explains David Sérandour, Digital Director of Emosia Group.
Emosia Group, a leading player in home fragrance present in more than 70 countries, began its digital transformation two years ago with the implementation of Akeneo PIM for its iconic brands: Maison Berger and My Jolie Candle.
In 2025, the project reached a new milestone. The challenge was to integrate the Ambiances Devineau brand into the PIM. The particularity: while Maison Berger and MJC operate on the Divalto ERP, Ambiances Devineau uses the AX ERP.
“We knew we could not handle everything at once. So we sequenced the project: first mastering the tool on our first ERP, then launching the project for the Ambiances Devineau brand” explains David Sérandour, Digital Director of Emosia Group.
Intervention
The two pillars of Lot 2: Regulation and expansion
1. Regulatory data at the heart of the strategy (EUDR)
One of the priority objectives of this second lot was the centralization of regulatory attributes. In an increasingly demanding legislative context, Emosia needed to consolidate and secure all of its regulatory data.
Thanks to the PIM, the group now has a consolidated foundation to:
Guarantee transparency on product composition (candles, fragrances).
Quickly update information according to regulatory changes.
Distribute reliable and compliant data across all channels, as well as throughout the entire distributor network.
2. The challenge of multi-ERP interoperability
The success of Lot 2 relies on perfect synergy between the clarity of Emosia’s business needs and Numendo’s technical expertise. From the initial implementation, we adopted a long-term vision: the Akeneo PIM structure was designed as a scalable foundation capable of absorbing heterogeneous data sources. This careful anticipation made it possible to harmonize the product language (attributes, families, and more) across the different brands, smoothing out the complexity linked to the use of two different ERPs.
1. Regulatory data at the heart of the strategy (EUDR)
One of the priority objectives of this second lot was the centralization of regulatory attributes. In an increasingly demanding legislative context, Emosia needed to consolidate and secure all of its regulatory data.
Thanks to the PIM, the group now has a consolidated foundation to:
Guarantee transparency on product composition (candles, fragrances).
Quickly update information according to regulatory changes.
Distribute reliable and compliant data across all channels, as well as throughout the entire distributor network.
2. The challenge of multi-ERP interoperability
The success of Lot 2 relies on perfect synergy between the clarity of Emosia’s business needs and Numendo’s technical expertise. From the initial implementation, we adopted a long-term vision: the Akeneo PIM structure was designed as a scalable foundation capable of absorbing heterogeneous data sources. This careful anticipation made it possible to harmonize the product language (attributes, families, and more) across the different brands, smoothing out the complexity linked to the use of two different ERPs.
The Numendo teams are outstanding. Nicolas has an excellent mastery of the tool and provides very valuable technical advice. Fabrice, on his side, ensures excellent project management. They were able to adapt to our internal constraints and our limited availability, allowing us to deliver the project within the deadlines we had set. Their support has been invaluable.
People at the center
Adoption and change management
As with any large-scale digital transformation project (the group has nearly 500 employees), the main challenge remains adoption. David Sérandour emphasizes the importance of evangelization:
“Directly concerned employees adopt it very quickly. For related teams, adoption is more gradual: deeply rooted habits need to evolve. The best ambassadors are those who see efficiency gains in their daily work: they naturally become the project’s relays and drivers among their colleagues.”
Today, around twenty key users from Marketing and Logistics feed the PIM on a daily basis, guaranteeing information quality for the entire group.
As with any large-scale digital transformation project (the group has nearly 500 employees), the main challenge remains adoption. David Sérandour emphasizes the importance of evangelization:
“Directly concerned employees adopt it very quickly. For related teams, adoption is more gradual: deeply rooted habits need to evolve. The best ambassadors are those who see efficiency gains in their daily work: they naturally become the project’s relays and drivers among their colleagues.”
Today, around twenty key users from Marketing and Logistics feed the PIM on a daily basis, guaranteeing information quality for the entire group.
The technology alliance
Akeneo boosted by Daiteo
To meet the specific needs of the Wholesale network (resellers), Emosia complemented its setup with Daiteo, a French solution specialized in generating matrices and feeds.
While Akeneo excels at centralization, Emosia’s complex export needs for distributors required additional agility. The integration of Daiteo now enables teams to intuitively generate custom data matrices, drastically reducing time spent manually on Excel files and accelerating time-to-market.
To meet the specific needs of the Wholesale network (resellers), Emosia complemented its setup with Daiteo, a French solution specialized in generating matrices and feeds.
While Akeneo excels at centralization, Emosia’s complex export needs for distributors required additional agility. The integration of Daiteo now enables teams to intuitively generate custom data matrices, drastically reducing time spent manually on Excel files and accelerating time-to-market.
Key takeaways from this project
• Centralization: the end of data silos between brands and ERPs.
Compliance: a structured response to regulatory and product transparency challenges.
• Productivity: massive time savings on B2B matrix generation thanks to the Akeneo + Daiteo combination.
• Agility: the ability to quickly integrate new brands thanks to a well-anticipated PIM architecture.
Facing regulatory compliance or multi-ERP management challenges? Numendo, an Akeneo PIM expert, supports you in structuring your data asset.
Contact our experts.
Compliance: a structured response to regulatory and product transparency challenges.
• Productivity: massive time savings on B2B matrix generation thanks to the Akeneo + Daiteo combination.
• Agility: the ability to quickly integrate new brands thanks to a well-anticipated PIM architecture.
Facing regulatory compliance or multi-ERP management challenges? Numendo, an Akeneo PIM expert, supports you in structuring your data asset.
Contact our experts.
