Intersport: Implementation and maintenance of an omnichannel Akeneo PIM

Faced with the acceleration of omnichannel challenges, retailers must rethink how they manage product information to streamline customer journeys, both online and in-store. With this in mind, Intersport wanted to evolve its Akeneo PIM, initially limited to e-commerce, into a robust omnichannel solution. Numendo supported the brand in implementing and maintaining an omnichannel Akeneo PIM, guaranteeing performance, scalability, and alignment with the business uses of all teams.

Intersport initially had an on-premise Akeneo PIM mainly focused on the digital needs of its web teams. To meet new omnichannel challenges, INTERSPORT wanted to broaden the use of the PIM to all internal departments and stores, particularly to efficiently feed its Point-of-Sale Information tool, Piivo.

To support this major transition, Intersport called on Numendo’s expertise to adapt the product model, optimize existing data, and carry out specific developments to meet new business requirements.

Numendo handled the full implementation of the omnichannel Akeneo PIM, as well as integration with the ERP and the Piivo POS information solution, through the following actions:
• Prior audit and cleansing of product data using Excel macros.
• Optimization and enrichment of the product data model, covering 65,000 product model-colors, 252 families, 15,000 categories, 409 standard attributes, and 687 attributes linked to reference entities.
• Development of specific Akeneo features in response to business needs.
• Detailed management of user access and permissions, covering 25 user groups.
• Implementation of a load-testing strategy with JMeter.
• Deployment and continuous integration via GitLab CI/CD.
• Dedicated business workshops to support teams in adopting the tool.

Thanks to this support, Intersport now benefits from a robust omnichannel PIM, fully connected to its ERP and Piivo. This ecosystem enables category managers to enrich product data — for example, the technical characteristics of tested tennis rackets — and easily distribute this enriched information in stores, via digital screens or printed materials. All internal teams therefore benefit from a centralized, high-performing solution adapted to the group’s new omnichannel challenges.

Akeneo’s PIM laid the foundations for an omnichannel strategy by shifting the lines within our organization. INTERSPORT’s objective is to sell the right products, at the right time, with the right product information.
Michael Alimi, Director of Organization and Information Systems

The success of this project illustrates Numendo’s ability to intervene on complex omnichannel Akeneo PIM maintenance projects, ensuring data structuring, integration with existing systems, and team upskilling. Thanks to this transformation, Intersport now has a solid technology foundation to effectively meet customer expectations and showcase its product offering across all touchpoints.

Want to learn more about our Product Data offering? Visit our page or contact our teams directly: contact@numendo.com