Client : Volcom

Sector : Retail

Offer : E-commerce

Partenaire : Make

Volcom automates its processes with Make and Numendo

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volcom x numendo x make

Key points

Numendo supported Volcom with feasibility study, consulting, and onboarding for the Make solution to connect its Quable PIM to various channels (Shopify, B2B). This support made it possible to automate data flows, reducing time spent on repetitive tasks and ensuring the accuracy of product and media data.

1

consulting support, onboarding, and hands-on workshops

+90

automations deployed for the digital team

CONTEXT

Volcom, a brand within the Liberty Brands group, needed to extract data from its Quable PIM to various channels, a process made complex by the lack of extraction tools. After testing several ETL processes without success, Volcom turned to Numendo for advice on an automation tool. Make was a perfect fit for their needs, particularly for automating time-consuming and more or less repetitive tasks.

Feasibility study

Fabrice, Head of Numendo’s Product Data offering, worked with the Make and Quable teams to study the project’s feasibility. Fabrice and the team, in collaboration with Make and Quable, resolved several API connection and request issues, proving that Make could leverage Quable PIM efficiently for regular, simple extractions. The results were conclusive, demonstrating that the tool was capable of delivering the different channels at the right pace and with great ease.

Onboarding and adoption

Thanks to support from the Make teams, Alexandre Pouey and Volcom’s digital team quickly got to grips with the tool. Workshops were set up to ensure an in-depth understanding of the tool and made it possible to start working on practical and, above all, complex scenarios. “The idea was to take a practical case, a somewhat complicated scenario with real added value,” Alexandre explained.

This enabled the team to gain autonomy and integrate Make into their daily workflow. Thanks to this quick adoption, three members of Volcom’s digital team are already using Make regularly.
volcom x numendo x make
Thank you, Numendo, and thank you, Fabrice Pierre. Really proud of what we accomplished at Volcom and Liberated Brands! With Alexandre Pouey and the arrival of Corentin Casset, and with Make and the support of the Numendo teams, we automated tasks such as data extraction, Shopify updates, and many more—the list goes on, even beyond Digital & E-commerce. The result: more time to focus on what really matters.

Matthieu GALTIÉ

VOLCOM

Head of Digital & Ecommerce Europe

Examples of successful automation

• PIM data extraction: automation of extracting and formatting data from Quable PIM, reducing human error and increasing operational efficiency.
• Asset tagging: automation of the asset tagging process, making it easier to deliver asset bundles to B2B customers.
• Price updates on Shopify: automation of new promotional price calculations and updates on Shopify.

Benefits

Using Make enabled Volcom to:
• Reduce time spent on repetitive tasks, saving around ten working days per year.
• Increase the efficiency of the digital team: the teams currently manage more than 90 automations and over one million scenario operations per year.
• Improve data accuracy and reduce errors.
• Make better use of time and resources, with a direct impact on revenue.

Thanks to Numendo’s expertise and the Make solution, Volcom successfully transformed its digital processes, optimizing its workflow and increasing productivity. This project demonstrates the importance of automation for modern businesses, enabling them to save time, improve efficiency, and strengthen their market position.


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Are you struggling to automate part of your processes, looking to improve operational efficiency, or aiming to lighten the data extraction workload for your digital teams from your PIM? Do you have other process optimization and automation needs? Our team of product data and e-commerce experts is ready to help address your business challenges.

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