Key point
Auchan call upon Numendo to optimize the management of its product data on an international scale. This support helped structure a clear roadmap, identify suitable solutions (PIM, DAM, PLM), and lay the foundation for improved product information distribution, thereby boosting private label performance.
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Numendo Business Analyst deployed for 9 months to handle the audit, scoping, and PIM RFI
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structured strategic roadmap designed to optimize the product data value chain (PLM, PIM, DAM) internationally
Context
Auchan International, a major retail player, designs and sells private-label products worldwide. The retailer aims to strengthen its brand identity, improve product page quality across each country, and explore new marketplace opportunities.
To structure this transformation, Numendo was asked to audit and optimize product data management by identifying key areas for improvement and recommending solutions tailored to publication and distribution challenges.
To structure this transformation, Numendo was asked to audit and optimize product data management by identifying key areas for improvement and recommending solutions tailored to publication and distribution challenges.
Intervention
A Business Analyst was deployed on-site for nine months, working three days a week, primarily from Auchan’s offices in Villeneuve-d’Ascq. The engagement was structured around several key phases:
• Current State Assessment: Evaluating and measuring the existing setup
• Scoping: Defining organizational and tooling adjustments
• PIM RFI (Request for Information): Evaluating market solutions
• Optimization: Improving product data management and distribution
• Project Plan Drafting: Structuring the implementation of recommended improvements
• Current State Assessment: Evaluating and measuring the existing setup
• Scoping: Defining organizational and tooling adjustments
• PIM RFI (Request for Information): Evaluating market solutions
• Optimization: Improving product data management and distribution
• Project Plan Drafting: Structuring the implementation of recommended improvements
results
Thanks to this guidance, Auchan now has a clear vision of the improvements required across its product data value chain—covering PLM, PIM, DAM, and publishing solutions. The project identified tools tailored to product data structuring and distribution while preparing teams for efficient execution. By ensuring better product information management, Auchan can strengthen its international presence and boost private label performance.
