Key points
Numendo supported a luxury brand in creating and globally deploying a secure digital product passport linked to each item purchased in-store, enhancing the customer experience through personalized and secure tracking.
QR code
unique and digital traceability unique
3
test months to launch the POC
Context
A prestigious luxury brand wanted to offer its clients a secure and personalized digital experience in-store. The objective was to enable personal shoppers to create a digital passport linked directly to the serial number of each purchased item (e.g., luxury handbag). This digital passport aimed to provide clients with easy access to detailed product information, care advice, and repair tracking via a secure QR code.
To validate the concept, an initial POC was launched in the French market for 2 to 3 months before expanding the solution to all of the brand’s international boutiques.
To validate the concept, an initial POC was launched in the French market for 2 to 3 months before expanding the solution to all of the brand’s international boutiques.
intervention
Numendo assembled a dedicated team, initially comprising 3 full-time experts, to:
• Solution Development: Design and develop a digital product passport solution.
• Security & Identifiers: Generate and secure unique QR codes for each product.
• Authentication: Build an authentication system linked to the user account.
• Systems Integration: Connect with various touchpoints of the client’s IS (handling complex data).
• Data Protection: Guarantee secure information exchanges.
• Cloud Deployment: Deploy applications on Kubernetes containers hosted on Azure.
Numendo also handles ongoing optimization, regular updates (TMA/TME), and solution upgrades.
• Solution Development: Design and develop a digital product passport solution.
• Security & Identifiers: Generate and secure unique QR codes for each product.
• Authentication: Build an authentication system linked to the user account.
• Systems Integration: Connect with various touchpoints of the client’s IS (handling complex data).
• Data Protection: Guarantee secure information exchanges.
• Cloud Deployment: Deploy applications on Kubernetes containers hosted on Azure.
Numendo also handles ongoing optimization, regular updates (TMA/TME), and solution upgrades.
results
The POC demonstrated the solution’s success, enabling rapid expansion across all of the brand’s international boutiques.
Today, clients benefit from intuitive access to the complete and secure history of their purchases, facilitating future interactions with the brand. The application ensures a high level of security while delivering a smooth and innovative customer experience.
Today, clients benefit from intuitive access to the complete and secure history of their purchases, facilitating future interactions with the brand. The application ensures a high level of security while delivering a smooth and innovative customer experience.
