Major luxury group: creating a custom merchandising application

During buying sessions held several times a year, a major luxury group wanted to modernize the tools available to its in-store buyers. Buyers previously had to manually assemble inspiration boards (paper scrapbooking) to structure product orders across collections, while factoring in pending stock yet to be received.

This strategic need aimed to improve coordination between products ordered across multiple collections, leveraging a clear visual representation of previously ordered items and new collections, while maintaining stylistic consistency across store selections.

Numendo assembled a multidisciplinary project team consisting of a project manager, three developers (including a lead), and a UX/UI designer, working directly with the client’s Product Owner and a lead buyer.

Key responsibilities included:
• Co-Design Workshops: Conducting co-design workshops with end-users to understand current practices and functional requirements.
• UX/UI Design: Designing an innovative digital tool inspired by diagramming and visual organization mechanics (similar to diagram.io).
• Interactive Proof of Concept: Developing an interactive POC using React and WebGL canvas technology to leverage the graphical power of in-store devices.
• Systems Integration: Connecting to the internal B2B ordering tool and integrating with the client’s PIM to access all product data.
• Hybrid Deployment: Delivering a hybrid solution usable both on Surface tablets (touch) and desktops (keyboard/mouse).
• Visual Workspace Features: Enabling the creation of visual moodboards with ordered, available, and upcoming products, including variant modifications, coordinated product displays, and look creation/editing.

The tool now enables in-store buyers to compose orders in an intuitive, fluid, and visual manner. They benefit from a centralized workspace bringing together products available for order, past orders, and a creation area to design looks or decline brand-proposed styles.

This new digital platform has completely replaced paper tools, streamlining buying session preparations and improving selection consistency across collections. The tool is currently maintained and continuously enhanced by Numendo in collaboration with the client’s business teams.

• A single workspace centralizing available products, past orders, and a look-creation area.
• Complete replacement of paper-based tools, greatly simplifying buying session preparation.
• Clear improvement in selection consistency across collections, supported by ongoing maintenance and feature enrichment by Numendo.