Key points
Numendo successfully managed the complete redesign and international rollout of Longchamp’s new e-commerce website on Salesforce Commerce Cloud (SFCC). This project enhanced the customer experience, optimized content management, and boosted global sales performance.
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Numendo e-commerce project manager deployed for end-to-end project management
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global e-commerce website successfully redesigned on SFCC for the US, Europe, and APAC regions
context
Longchamp, an iconic leather goods brand, sought to perform a complete overhaul of its e-commerce platform to improve customer experience and drive commercial growth. Salesforce Commerce Cloud (SFCC) was chosen as a robust, scalable platform suited to its global ambitions.
To ensure the success of this strategic redesign and effectively coordinate internal and external stakeholders, Longchamp entrusted project management to Numendo.
To ensure the success of this strategic redesign and effectively coordinate internal and external stakeholders, Longchamp entrusted project management to Numendo.
intervention
A Numendo e-commerce project management expert took charge of overall project direction for the SFCC website redesign, covering key responsibilities:
• Agency & IT Coordination: Managing the external development agency alongside daily schedule tracking and deliverable management with internal IT teams.
• Platform Configuration & Management: Supervising functional SFCC settings and leading the team of front-end integrators.
• Content Alignment: Coordinating content closely across global merchandising, image, copywriting, and CRM teams.
• E-merchandising Strategy: Creating and implementing new digital merchandising guidelines.
• International Rollout: Overseeing international website deployment across US, Europe, and APAC regional teams.
• Governance: Hosting regular progress meetings and validating key project milestones.
• Agency & IT Coordination: Managing the external development agency alongside daily schedule tracking and deliverable management with internal IT teams.
• Platform Configuration & Management: Supervising functional SFCC settings and leading the team of front-end integrators.
• Content Alignment: Coordinating content closely across global merchandising, image, copywriting, and CRM teams.
• E-merchandising Strategy: Creating and implementing new digital merchandising guidelines.
• International Rollout: Overseeing international website deployment across US, Europe, and APAC regional teams.
• Governance: Hosting regular progress meetings and validating key project milestones.
results
Longchamp’s redesigned e-commerce website built on SFCC was successfully launched in 2024. Numendo’s rigorous management and daily oversight enabled a smooth rollout delivered on schedule, backed by effective cross-team collaboration.
