Key points
Lalique modernized its product management by migrating to Quable PIM/DAM and connecting its Shopify Plus platform, backed by change management support provided by Numendo. This transformation delivered optimized data structuring, improved e-commerce management, and seamless adoption of new tools by internal teams.
4
experts deployed, specializing in PIM & E-commerce
100%
of product data centralized
introduction
Implementation of Quable PIM at Lalique with Numendo
As part of the development of its omnichannel strategy, Maison Lalique, a symbol of French luxury, chose to completely review its product data management. After encountering difficulties linked to its previous model, Lalique called on Numendo to migrate to a more powerful solution adapted to its challenges: Quable PIM. This strategic project was led by Numendo’s teams in close collaboration with Lalique’s internal teams. Discover this successful Quable PIM implementation project at Lalique with Numendo.
As part of the development of its omnichannel strategy, Maison Lalique, a symbol of French luxury, chose to completely review its product data management. After encountering difficulties linked to its previous model, Lalique called on Numendo to migrate to a more powerful solution adapted to its challenges: Quable PIM. This strategic project was led by Numendo’s teams in close collaboration with Lalique’s internal teams. Discover this successful Quable PIM implementation project at Lalique with Numendo.
context
Maison Lalique, a prestigious French brand renowned for its excellence in crystal and perfume craftsmanship, wanted to significantly improve its product information management. The initial model, based on Akeneo, generated frequent input errors and did not allow optimal control of product referencing.
Faced with these critical challenges for its omnichannel activity, Lalique wanted to implement a more reliable, high-performing, and scalable solution to strengthen operational efficiency and guarantee consistent distribution of its product data across all channels, particularly its e-commerce site, the JOOR wholesale platform, and its ERP.
Faced with these critical challenges for its omnichannel activity, Lalique wanted to implement a more reliable, high-performing, and scalable solution to strengthen operational efficiency and guarantee consistent distribution of its product data across all channels, particularly its e-commerce site, the JOOR wholesale platform, and its ERP.
Pour les entreprises qui souhaitent mettre en place un PIM comme on l’a fait, l’essentiel c’est de bien prendre son temps pour la construction du data model. Nous avons été très bien accompagnés par Numendo, partenaire intégrateur de Quable et les utilisateurs deviennent maintenant autonomes sur cette plateforme.
Challenges
The main challenge of the project was to ensure a fast, smooth migration with no business interruption to a new solution that would make it possible to:
• Drastically reduce input errors and improve product data quality.
• Significantly reduce the time teams spend on product referencing.
• Optimize operational efficiency and guarantee data consistency across all of the brand’s digital channels.
• Provide internal teams with an intuitive, high-performing tool that promotes autonomy and makes day-to-day product data management easier.
• Drastically reduce input errors and improve product data quality.
• Significantly reduce the time teams spend on product referencing.
• Optimize operational efficiency and guarantee data consistency across all of the brand’s digital channels.
• Provide internal teams with an intuitive, high-performing tool that promotes autonomy and makes day-to-day product data management easier.
intervention
Thanks to a proven methodology, Numendo’s teams supported Lalique throughout the project by ensuring, in particular:
An in-depth audit of the existing data model, to precisely identify weaknesses and opportunities for improvement.
Complete data migration from Akeneo to Quable, completed in just a few weeks with no interruption to ongoing operations.
Comprehensive training on using Quable and associated best practices, facilitating rapid adoption by internal teams.
An in-depth audit of the existing data model, to precisely identify weaknesses and opportunities for improvement.
Complete data migration from Akeneo to Quable, completed in just a few weeks with no interruption to ongoing operations.
Comprehensive training on using Quable and associated best practices, facilitating rapid adoption by internal teams.
Results
Since the rapid implementation of Quable PIM, the benefits observed by Lalique have been immediate:
• A fourfold reduction in time spent on product referencing, enabling internal teams to focus on higher-value tasks.
• A clear improvement in the quality and consistency of product data, strengthening the reliability of the information distributed.
• Simplified and efficient feeding of the e-commerce site, the JOOR platform, and the ERP, consolidating the brand’s omnichannel strategy.
• A fourfold reduction in time spent on product referencing, enabling internal teams to focus on higher-value tasks.
• A clear improvement in the quality and consistency of product data, strengthening the reliability of the information distributed.
• Simplified and efficient feeding of the e-commerce site, the JOOR platform, and the ERP, consolidating the brand’s omnichannel strategy.
conclusion
As part of the implementation of Quable PIM at Lalique, Numendo effectively supported this strategic transition to Quable PIM. This structuring project significantly improved product data management, strengthening the operational efficiency and consistency of the omnichannel customer experience for this prestigious Maison.
Looking for a high-performing PIM solution like Quable? Contact us and let’s work together on your omnichannel success!
Looking for a high-performing PIM solution like Quable? Contact us and let’s work together on your omnichannel success!
