key points
Numendo supported Armor Imax in structuring and conducting a request for proposal (RFP) for a Digital Asset Management (DAM) solution. This work allowed Armor Imax to clearly define its requirements, target relevant software vendors effectively, and ensure the selection of a solution tailored to its business challenges.
2
Business Analysts
100%
delivered remotely
The global industrial leader facing the challenge of managing content at an international scale
A French industrial group based in Nantes, ARMOR Group is recognized for its expertise in manufacturing thermal transfer consumables through its historical business ARMOR-IIMAK, the global leader in the sector. Since 1983, ARMOR-IIMAK has produced ribbons for the industrial printing of labels and packaging films, contributing to the traceability of millions of products worldwide. Present in 28 countries with 1,500 employees, the group generates €360 million in revenue.
With the acceleration of its international development since the late 1990s, particularly in the Americas and Asia, ARMOR-IIMAK saw many local initiatives emerge in communications and content production. In response to this momentum, the company felt the need to better structure its practices by providing its teams with a single platform to store, organize, and distribute its marketing and technical resources: a Digital Asset Management (DAM) solution.
With the acceleration of its international development since the late 1990s, particularly in the Americas and Asia, ARMOR-IIMAK saw many local initiatives emerge in communications and content production. In response to this momentum, the company felt the need to better structure its practices by providing its teams with a single platform to store, organize, and distribute its marketing and technical resources: a Digital Asset Management (DAM) solution.
Structuring rich content to strengthen collective efficiency
With marketing operations deployed across several continents, ARMOR-IIMAK has developed a truly rich set of content, produced by local teams close to their markets. To amplify this momentum and offer a consistent experience to all stakeholders, the brand chose to go further by structuring the management of its digital assets.
With the increase in multilingual content volumes and the diversity of formats, ARMOR-IIMAK decided to invest in a DAM solution in order to:
• Secure content management and distribution, ensuring that the right information reaches the right audiences;
• Provide all teams with centralized access to all marketing and technical resources;
• Streamline sharing and reuse across all channels: website, intranet, customer extranets, and sales tools;
• Bring business and IT teams together around a shared approach, aligned with field needs and technical requirements.
To successfully deliver this strategic project and ensure the right choices were made from the start, ARMOR-IIMAK called on Numendo’s expertise to frame the approach, formalize requirements, and secure the selection of the most suitable solution.
With the increase in multilingual content volumes and the diversity of formats, ARMOR-IIMAK decided to invest in a DAM solution in order to:
• Secure content management and distribution, ensuring that the right information reaches the right audiences;
• Provide all teams with centralized access to all marketing and technical resources;
• Streamline sharing and reuse across all channels: website, intranet, customer extranets, and sales tools;
• Bring business and IT teams together around a shared approach, aligned with field needs and technical requirements.
To successfully deliver this strategic project and ensure the right choices were made from the start, ARMOR-IIMAK called on Numendo’s expertise to frame the approach, formalize requirements, and secure the selection of the most suitable solution.
With Numendo, we found support that ticks every box: a genuine ability to understand our business challenges, attentive listening, and guidance that is accessible to both our communications teams and our IT department. In the end, we made a confident choice with a solution that allows us to enter a new era of digital asset management. A true success, with the satisfaction of relying on a French company that stays close to its clients and is driven by success.
Tailor-made support to secure the solution selection
Aware that choosing a DAM had to address technical, organizational, and business challenges, ARMOR-IIMAK called on Numendo to secure its selection process.
Numendo provided a clear, educational, progressive, and accessible methodology for all stakeholders, whether business or IT, in order to:
• Gather, frame, and clarify expectations, use cases, and real needs;
• Formalize and structure a solid, suitable set of specifications;
• Evaluate market solutions with complete neutrality;
• Support teams during arbitration and decision-making phases.
The choice fell on the Keepeek solution, which was successfully integrated by the internal teams to become ARMOR-IIMAK’s reference document and media repository. The DAM now feeds the group’s various distribution platforms (website, extranets, and intranet).
Numendo provided a clear, educational, progressive, and accessible methodology for all stakeholders, whether business or IT, in order to:
• Gather, frame, and clarify expectations, use cases, and real needs;
• Formalize and structure a solid, suitable set of specifications;
• Evaluate market solutions with complete neutrality;
• Support teams during arbitration and decision-making phases.
The choice fell on the Keepeek solution, which was successfully integrated by the internal teams to become ARMOR-IIMAK’s reference document and media repository. The DAM now feeds the group’s various distribution platforms (website, extranets, and intranet).
A new momentum for ARMOR-IIMAK’s international communications
After several months of use, ARMOR-IIMAK is pleased to have reached a key milestone in the management of its digital assets. This DAM solution meets more than 85% of the identified needs and is now part of the daily practices of marketing teams in France and internationally.
