Key points
Numendo supported Groupe GODET in implementing Industrial Centric PXM to structure over 33,000 technical references. This intervention helped build a robust, automated data model, essential for driving the group’s growth and providing a reliable digital storefront for its clients and partners.
structured SKUs / items
months of collaborative design
INTRODUCTION
Groupe GODET: building a robust data foundation with Industrial Centric PXM
Groupe GODET, a historic player since 1938 and specialist in the manufacture and distribution of complete solutions for lifting, pulling, lashing, handling, and PPE dedicated to working at height, is entering a major strategic acceleration phase. With a highly technical catalogue of more than 33,000 items, this fast-growing family-owned SME has made the value of its product data the cornerstone of its customer experience.
To support this transformation and harmonize flows from various supplier sources, Groupe GODET commissioned Numendo to implement the Centric PXM solution. This project is part of a strategic ambition driven by General Management: placing data in the service of customer excellence.
This initiative marks a key step in the Group’s continuous improvement approach. By structuring its master data, the company is creating a true digital showcase designed for its partners. The objective is clear: offer complete transparency across the offering and increased responsiveness. It is the beginning of a new era of collaboration, where data becomes the engine of innovative services.
Context
Structuring information capital to drive growth
Historically, Groupe GODET relied on the robustness of its Sage ERP. As part of its ambition to modernize its business approach, the company chose to take a new step by creating a common, fluid, and enriched language capable of supporting the group’s new marketing and digital ambitions.
The implementation of this new data architecture is structured around two pillars:
- Unifying and enhancing knowledge: centralizing historical expertise in a single repository to transform technical information into a structured asset.
- Activating an omnichannel ecosystem: making Centric PIM the core of the digital strategy. By connecting it to the future B2B transactional digital platform, the group automates its flows and guarantees real-time updates of its information.
La complexité du Groupe GODET résidait dans la variété des attributs techniques et la multiplicité des sources. En posant un Data Model cohérent dès le départ, nous avons transformé les flux d’informations en un actif stratégique. L’utilisation des automatisations via les ActiveJobs de Centric PXM permet aujourd’hui aux équipes Data du Groupe GODET de se concentrer sur la qualité du contenu.
challenges
Orchestrating a robust data model, the foundation of growth ambitions
Numendo’s intervention was decisive in transforming a strategic vision into a scalable data architecture. Fabrice, Product Data expert at Numendo, supported Groupe GODET in laying the foundations for a system capable of supporting future growth.
- Designing an agile data model: the objective was to define the optimal hierarchy (Families > Categories > Ranges > Items) to faithfully reflect Groupe GODET’s technical expertise. This structuring work guarantees intuitive navigation and simplified catalogue management over the long term.
- Governance and relevance of information: a careful arbitration was carried out between generic and specific attributes. This approach guarantees product sheets that are both exhaustive and very clear, providing customers with precise and targeted information according to each item type.
- PIM & DAM synergy for an immersive experience: by natively associating multimedia assets with technical data, the project aims to offer a complete and rich product experience. This convergence between imagery and technical data becomes a true reassurance and sales lever for the group’s partners.
Delivery
A “pair-working” collaboration for a secure trajectory
To transform the strategic vision into operational reality, the project was conducted using an agile methodology, prioritizing skills transfer and a close relationship between teams. Numendo’s support was perceived as a true driver of reassurance, making it possible to meet ambitious milestones in a climate of mutual trust.
1. A three-month collaborative design cycle
Numendo dedicated an initial structuring cycle to laying the foundations of the “PIM Studio.” This detailed work was not limited to the technical side: it also defined the ergonomics of the product sheet (tabs, attribute types) to ensure natural adoption by business teams. As Soumaya Dridi explains: “We received gentle and educational support despite tight deadlines, with the feeling of working in a true pair with Numendo.”
2. Productivity and automation through “ActiveJobs”
To industrialize processes, Numendo deployed advanced automations using Centric PXM’s ActiveJobs. This generated a major efficiency gain, enabling the Data teams to focus on content quality rather than file manipulation.
3. Tailor-made governance for management
The system was configured to accommodate around ten users from different departments (Data, Offering, Communications). The architecture implemented by Numendo enables granular access-rights management and the use of customized dashboards. This organization ensures that every team member now has a tool adapted to their role to enrich and manage the catalogue autonomously, encouraging decision-making based on centralized data.
The implementation of the Centric PXM PIM with Numendo marks a turning point in our operational performance management. Beyond Fabrice’s high level of technical mastery, we particularly appreciated the quality of support based on a true partnership. In such a complex project, this synergy allowed us to move forward with serenity and total confidence. Thanks to this structuring work, we now have a reliable data foundation, essential for supporting our growth and offering our customers the digital experience they expect.
results
Clear precision for better management
Completion of the data model marks a fundamental step in Groupe GODET’s digital transformation. While the project continues with progressive enrichment of the product catalogue, some benefits are already concrete: the company now has a structure capable of transforming its business vision into actionable data.
- A technical foundation ready for deployment: after a successful pilot phase, Groupe GODET’s teams are now deploying the model across all product families, guaranteeing full consistency.
- A move toward data-driven management: harmonizing segments makes it possible to refine business management. “Thanks to the work on the data model, GROUPE GODET now has more reliable KPIs for management based on factual data,” explains Soumaya Dridi.
- An engine ready for B2B online purchasing: the structure is now perfectly aligned with the requirements of the future transactional platform. This groundwork guarantees smooth synchronization of product information, providing all group partners and customers with a reliable and responsive digital showcase.
Beyond the tool, this continuous improvement project creates a new promise for Groupe GODET’s customers: increasingly precise support backed by reliable product data.
