Key points
Numendo supported Maison Michel Paris in the strategic migration of its e-commerce platform from WordPress/WooCommerce to Shopify Plus. This redesign modernized the user experience, optimized mobile purchasing journeys, and increased autonomy for internal teams, all while highlighting the brand’s exceptional craftsmanship.
6
experts: project director, lead tech, project manager, 2 developers, and UX/UI designer
1
high-end, mobile-first, and interconnected Shopify Plus e-commerce platform
introduction
Shopify Plus integration at Maison Michel Paris with Numendo
Maison Michel Paris, a symbol of French craftsmanship since 1936 and an essential reference in Parisian haute couture, chose to carry out a strategic migration of its e-commerce platform to Shopify Plus. Numendo, the recommended integration partner, supported Maison Michel in delivering a renewed, smoother user experience adapted to mobile-first challenges, while optimizing the brand’s digital growth.
Maison Michel Paris, a symbol of French craftsmanship since 1936 and an essential reference in Parisian haute couture, chose to carry out a strategic migration of its e-commerce platform to Shopify Plus. Numendo, the recommended integration partner, supported Maison Michel in delivering a renewed, smoother user experience adapted to mobile-first challenges, while optimizing the brand’s digital growth.
context
Founded in 1936, Maison Michel Paris has established itself as a key player in haute couture and Parisian hatmaking, joining Chanel’s Métiers d’art in 1997. Renowned for exceptional craftsmanship that combines tradition and innovation, the brand has modernized the use of hats under the leadership of recognized artistic directors.
Historically based on WordPress and WooCommerce for its online activity, Maison Michel faced recurring challenges: frequent maintenance, limited performance, UX/UI that was not well suited to mobile, and increasing incompatibility between plugins.
To address these challenges, the brand decided to migrate to Shopify Plus with the ambition of offering an exceptional user experience, perfectly aligned with its premium identity, while supporting sustainable growth.
Historically based on WordPress and WooCommerce for its online activity, Maison Michel faced recurring challenges: frequent maintenance, limited performance, UX/UI that was not well suited to mobile, and increasing incompatibility between plugins.
To address these challenges, the brand decided to migrate to Shopify Plus with the ambition of offering an exceptional user experience, perfectly aligned with its premium identity, while supporting sustainable growth.
challenges
The project had several key objectives:
• Offer a modern, smooth, mobile-first user experience, faithful to Maison Michel’s prestigious identity.
• Stimulate online sales through advanced UX/UI and purchasing journey optimization.
• Implement effective marketing tools to significantly increase the conversion rate.
The main challenge was to ensure a smooth transition to Shopify Plus while preserving the richness of the brand’s visual universe and artisanal know-how.
• Offer a modern, smooth, mobile-first user experience, faithful to Maison Michel’s prestigious identity.
• Stimulate online sales through advanced UX/UI and purchasing journey optimization.
• Implement effective marketing tools to significantly increase the conversion rate.
The main challenge was to ensure a smooth transition to Shopify Plus while preserving the richness of the brand’s visual universe and artisanal know-how.
This Shopify Plus migration project was a real success, both in terms of the quality of collaboration with Numendo and the results achieved. Today, our e-commerce platform is fully aligned with our brand identity and provides us with great autonomy to continue our growth.
Delivery
The Numendo team, made up of 6 experts — 1 project director, 1 tech lead, 1 project manager, 2 developers, and 1 UX/UI designer — completed the Shopify Plus integration in just 7 months.
The main project deliverables included:
• Designing and implementing an attractive, ergonomic interface, optimizing navigation, visuals, and all pages to provide a premium user experience.
• Implementing a responsive and omnichannel Shopify Plus platform, integrating new digital tools and optimized business processes.
• Smoothly integrating third-party services from Maison Michel’s information system to strengthen the digital ecosystem.
• Training and supporting internal teams for fast and autonomous Shopify adoption.
Numendo committed to ensuring clear and regular communication while delivering high-quality outputs aligned with technical best practices and Maison Michel’s specific requirements.
The main project deliverables included:
• Designing and implementing an attractive, ergonomic interface, optimizing navigation, visuals, and all pages to provide a premium user experience.
• Implementing a responsive and omnichannel Shopify Plus platform, integrating new digital tools and optimized business processes.
• Smoothly integrating third-party services from Maison Michel’s information system to strengthen the digital ecosystem.
• Training and supporting internal teams for fast and autonomous Shopify adoption.
Numendo committed to ensuring clear and regular communication while delivering high-quality outputs aligned with technical best practices and Maison Michel’s specific requirements.
results
Since going live on Shopify Plus, Maison Michel has benefited from a high-performing and intuitive website that fully meets its expectations:
• An optimized, smooth, and fully responsive user experience.
• Greater autonomy for internal teams thanks to a flexible and scalable platform.
• Intuitive navigation that encourages purchases, with an improved conversion rate.
This strategic project enabled Maison Michel to benefit from a powerful, high-performing tool fully aligned with its high-end identity, supporting its ambition for sustainable digital growth.
• An optimized, smooth, and fully responsive user experience.
• Greater autonomy for internal teams thanks to a flexible and scalable platform.
• Intuitive navigation that encourages purchases, with an improved conversion rate.
This strategic project enabled Maison Michel to benefit from a powerful, high-performing tool fully aligned with its high-end identity, supporting its ambition for sustainable digital growth.
