Key points
Numendo supported a prestigious luxury house in optimizing and industrializing its Power BI reporting across Europe. This engagement enabled the brand to improve sales tracking, refine marketing analyses, and accelerate decision-making through robust BI tools tailored to business needs.
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Data & BI expert deployed to handle optimization, industrialization, and Power BI training
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suite of Retail, CRM, and Marketing dashboards deployed and secured across Europe
context
A prestigious international luxury house sought to improve and industrialize its Power BI dashboards to effectively support Retail, CRM, and Marketing teams across Europe. The main objective was to strengthen sales tracking, refine customer segmentation, and optimize marketing campaign performance through advanced analytics.
To address these strategic needs, the brand engaged Numendo to optimize all its BI tools and support team upskilling.
To address these strategic needs, the brand engaged Numendo to optimize all its BI tools and support team upskilling.
intervention
A Data & BI expert delivered a comprehensive assignment covering the following key areas:
• Data Analysis & Modeling: Auditing existing data sources, restructuring Power BI data models, and optimizing performance to ensure fast, smooth analytics.
• Dashboard Design & Enhancement: Modernizing existing reports both ergonomically and technically, while creating new dashboards focused on core Retail and CRM KPIs for operational management.
• Dataset Management & Administration: Implementing advanced access security procedures, managing user roles rigorously, and rolling out BI best practices across Europe.
• Training & Support: Organizing awareness sessions and training end-users on Power BI best practices, fostering rapid and sustainable tool adoption.
results
Thanks to this intervention, the luxury brand now benefits from increased visibility over commercial performance and customer segmentation, enabling deeper and more relevant marketing analyses. Operational teams now rely on automated, high-performing, and intuitive reports, allowing them to make informed decisions quickly and effectively.
