Key points
Numendo supported a luxury house in managing its international e-commerce by structuring trade animation, catalog management, and digital performance tracking across multiple regions.
digital merchandising and trade animation strategy structured on a global scale
international regions coordinated to harmonize catalog management and product launches
CONTEXT
INTERVENTION : Driving E-commerce Management & Merchandising Strategy
• Catalog management & visual content coordination
• Tracking of product launches by region (5 international regions)
• E-commerce project management & performance reporting
results
• Strategically managed catalog & showcase of collections
• Optimized user experience & improved conversion rates