Key points
Numendo supported Orange in developing the first eshop mini-application integrated into the Max it super app, leveraging Tencent Cloud Mini Program Platform technology. This milestone represents a key step toward creating a unified, scalable digital ecosystem, currently being deployed across 17 countries for up to 22 million daily active users.
17
countries in the MEA region able to use the Max it super app
22M
daily active users, creating a record audience reach
context
Orange, a leading telecommunications operator in Africa and the Middle East, sought to enrich its Max it application to turn it into a true super app: a single hub bringing together essential everyday services for its customers.
The ambition was to build a digital Orange ecosystem capable of hosting multiple mini-apps, streamlining daily user journeys while delivering a centralized experience tailored to each local market.
To achieve this strategic goal, Orange selected the Tencent Cloud Mini Program Platform (TCMPP) technology—derived from the WeChat ecosystem—enabling mini-apps to run directly within Max it while adapting to each country’s language, currency, and product catalog.
The ambition was to build a digital Orange ecosystem capable of hosting multiple mini-apps, streamlining daily user journeys while delivering a centralized experience tailored to each local market.
To achieve this strategic goal, Orange selected the Tencent Cloud Mini Program Platform (TCMPP) technology—derived from the WeChat ecosystem—enabling mini-apps to run directly within Max it while adapting to each country’s language, currency, and product catalog.
intervention
Numendo stepped in to develop the eshop mini-app, serving as the foundational block of this ecosystem:
• Mobile-First Design: Designing and developing a mobile-only web app built on Tencent Cloud’s JavaScript framework.
• E-commerce Journeys: Integrating full purchasing flows (devices, internet/mobile plans) and fiber eligibility testing.
• Agile Evolution: Progressively evolving the initial Proof of Concept (POC) into a complete production solution integrating payment gateways and business feature requests from Orange teams.
• Localization: Adapting the solution to regional specifics (language, currency, available offers) to support near-term multi-country rollouts.
• Mobile-First Design: Designing and developing a mobile-only web app built on Tencent Cloud’s JavaScript framework.
• E-commerce Journeys: Integrating full purchasing flows (devices, internet/mobile plans) and fiber eligibility testing.
• Agile Evolution: Progressively evolving the initial Proof of Concept (POC) into a complete production solution integrating payment gateways and business feature requests from Orange teams.
• Localization: Adapting the solution to regional specifics (language, currency, available offers) to support near-term multi-country rollouts.
results
Through this initiative, Orange now possesses a first eshop mini-app fully integrated within Max it, forming the cornerstone of a unique, scalable digital ecosystem.
The solution is currently being deployed across 17 countries, addressing an audience of up to 22 million daily active users. It represents a major step forward toward an enriched, unified customer experience while paving the way for the gradual integration of additional mini-applications.
The solution is currently being deployed across 17 countries, addressing an audience of up to 22 million daily active users. It represents a major step forward toward an enriched, unified customer experience while paving the way for the gradual integration of additional mini-applications.