Key points
Numendo supported France Télévisions in optimizing the UX of the France Info website and mobile app, providing user research, workshop facilitation, journey design, and product coordination. This mission addressed core challenges around news reliability, accessibility, and audience retention.
2
years of intervention in a Lead UX Designer role
4
key teams coordinated and aligned
CONTEXT
Amid a dense news cycle (health crisis, major sporting and political events), France Télévisions sought to strengthen the impact and clarity of information delivered via the France Info website and mobile app. The primary goal was to deliver the right information at the right time, while reassuring users regarding content reliability and building audience loyalty in a highly competitive market.
This initiative formed part of a continuous product improvement strategy, requiring strong alignment among editorial, marketing, technical, and product teams.
This initiative formed part of a continuous product improvement strategy, requiring strong alignment among editorial, marketing, technical, and product teams.
intervention
Numendo delivered end-to-end UX leadership for the entire ecosystem. Spanning a two-year period, the assignment centered on a Lead UX Designer role embedded within the France Télévisions teams.
Key actions included:
• User Research: Conducting in-depth qualitative and quantitative research, user testing, data analysis, and app store feedback gathering.
• Atomic Research: Structuring an atomic research knowledge base to centralize key insights.
• Agile Workshops: Facilitating design sprints and collaborative workshops (scoping, prioritization, ideation) with product and editorial teams.
• Prototyping & Journey Design: Designing user flows and wireframes in close collaboration with the UI designer, up to high-fidelity prototypes.
• UX Writing: Crafting UX microcopy to enhance content clarity and user trust.
• UX Leadership & Alignment: Leading the UX team, coordinating web, iOS, and Android engineering units, and evangelizing user-centric practices across editorial, technical, and marketing departments.
Key actions included:
• User Research: Conducting in-depth qualitative and quantitative research, user testing, data analysis, and app store feedback gathering.
• Atomic Research: Structuring an atomic research knowledge base to centralize key insights.
• Agile Workshops: Facilitating design sprints and collaborative workshops (scoping, prioritization, ideation) with product and editorial teams.
• Prototyping & Journey Design: Designing user flows and wireframes in close collaboration with the UI designer, up to high-fidelity prototypes.
• UX Writing: Crafting UX microcopy to enhance content clarity and user trust.
• UX Leadership & Alignment: Leading the UX team, coordinating web, iOS, and Android engineering units, and evangelizing user-centric practices across editorial, technical, and marketing departments.
results
The various initiatives undertaken have significantly improved the user experience across several critical areas of the France Info website and app (such as the sports section and the homepage). The impact was measured in terms of both user satisfaction and business objectives (traffic, retention, and SEO).
Implementing a structured, cross-functional UX approach also helped strengthen the relationship between editorial and product teams, fostering smoother collaboration and ensuring decisions were better aligned with user expectations.
Implementing a structured, cross-functional UX approach also helped strengthen the relationship between editorial and product teams, fostering smoother collaboration and ensuring decisions were better aligned with user expectations.
