Key points
Numendo supported France Télévisions in optimizing the UX/UI of the France TV Sport application for the Olympic Games. This user-centered approach designed an enriched, personalized, and efficient experience, driving higher satisfaction and boosted user engagement.
100%
of user feedback taken into account
1
benchmark mobile app completely redesigned for the Olympic Games
CONTEXT
Ahead of the Summer Olympic Games (originally scheduled for 2020), France Télévisions sought to optimize its France TV Sport application to boost satisfaction and retention among current users, while attracting a new audience for this major international event.
To achieve these UX/UI and product optimization goals, France Télévisions called upon Numendo to design a completely revamped user experience tailored to the specific needs of the Olympic Games.
To achieve these UX/UI and product optimization goals, France Télévisions called upon Numendo to design a completely revamped user experience tailored to the specific needs of the Olympic Games.
intervention
The Numendo teams’ engagement focused on the following key actions:
• Atomic Research: Conducting in-depth user research combining quantitative and qualitative data (user testing, app store feedback, online surveys, etc.).
• Collaborative Workshops: Facilitating scoping and design workshops with business and technical teams.
• Prototyping & Wireframing: Designing wireframes and advanced prototypes for specific Olympic user journeys (personalization, user login integration, etc.).
• UX Writing & Guidelines: Creating a product editorial style guide and UX microcopy to guarantee a cohesive experience.
• Product Strategy: Defining user-centric product goals in close collaboration with the Product Manager.
• Cross-Functional Support: Delivering operational and strategic guidance for technical, marketing, and editorial teams.
• Atomic Research: Conducting in-depth user research combining quantitative and qualitative data (user testing, app store feedback, online surveys, etc.).
• Collaborative Workshops: Facilitating scoping and design workshops with business and technical teams.
• Prototyping & Wireframing: Designing wireframes and advanced prototypes for specific Olympic user journeys (personalization, user login integration, etc.).
• UX Writing & Guidelines: Creating a product editorial style guide and UX microcopy to guarantee a cohesive experience.
• Product Strategy: Defining user-centric product goals in close collaboration with the Product Manager.
• Cross-Functional Support: Delivering operational and strategic guidance for technical, marketing, and editorial teams.
results
Through Numendo’s intervention, France TV Sport significantly optimized its mobile application, delivering an enriched user experience tailored to the specific expectations of the Olympic Games audience. User feedback was highly positive, resulting in a notable increase in user retention and engagement, cementing the app’s position as an essential reference for the major sporting event.
