As it has every year for the past 4 years, Paris Retail Week will welcome you at the Porte de Versailles. This event means 40,000 professional visitors and 800 exhibitors. In this article you will find an overview of what this trade show has to offer!
Smart Phygital: the theme chosen by the event
Paris Retail Week is the trade show that brings together professionals from e-commerce, the web, digital and so on. If you are a web developer or an entrepreneur in that same sector, you are therefore very welcome!
For its fourth edition, Paris Retail Week will highlight Smart Phygital: a global, agile retail ecosystem.
If that term is not familiar to you, the official Paris Retail Week website gave the following definition: “Retailers are experts in organic revolutions! From brick and mortar to pure players, by way of m-commerce and s-commerce, retailers demonstrate an unfailing sense of adaptation (when it is not anticipation!). While CRM, omnichannel and bots smooth out the purchasing journey, data, services and virtual and augmented reality herald the advent of the shopping experience…”
Major companies present and unprecedented master classes
Several web giants will be present at the event; among them we can in particular count Facebook, Twitter, Google and LeBonCoin.
In addition to the presence of the web giants, it will be possible to hold business meetings in order to expand your professional network.
You will also be able to attend master classes. This year, the master classes will be far more focused on search engine optimisation and e-reputation. These master classes will be delivered by Visiplus Academy: a company offering around fifty training courses centred on e-marketing.
21 “mini” training sessions will therefore be delivered during Paris Retail Week.
The event will take place from 10 to 12 September 2018 at Paris Expo Porte de Versailles. You can request your badge right away on the official website. Registering once on site will cost you 50 euros.
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